Thank God for lazy groupmates.
Sometimes, in a group project, there is one member who would usually who acts as dead weight – a perennial whiner who gripes about deadlines, the degree of difficulty of the project, or the division of labor. A gold brick, a dead weight.
And then, there is this group where everyone are dead weights but for one person who is willing to push the envelop.
Kaye Estacio had the misfortune of being in the second type.
She remembered it well. She was in Senior High School. A teacher assigned the class – segregated into groups – to come up with a unique food product.
It was, Kaye remembered, University Week in her school, the University of St. La Salle, a yearly event that is usually marked with events, food kiosks, mini-festivals. At that particular time, Kaye’s parents coincidentally rented a food kiosk , selling street food items like skewered isaw and chicken inasal.
“I thought, why not make a street food bouquet,” she recalls.
Her groupmates, the proverbial dead weights, declined because the project might prove to be too complicated. So Kaye’s innovative idea was scrapped because nobody was willing to give it a try.
Kaye, however, was undeterred. A door might have been closed, but she saw a window of opportunity. She decided to make a business out of it. Because why not?
She made the Street Food Bouquet, the very first.
The likes started pouring in. And then the inquiries for orders. Pretty soon, the likes skyrocketed from to 10,000 in just a week.
And so Creative Food Trends was born.
Kaye’s fledgling business was met with a certain degree of success. But it was not all bed of roses of course. The budding entrepreneur, after all, has to deal with deliveries while being a full-time student. That means, realities of having to miss classes just to earn a few more pesos – since some deliveries are as far as Tangub.
But Kaye’s business started to grow, the young woman’s business savvy also started growing. It helps, too, that there was a boom in the delivery business – and two delivery services offered to partner with her.
From the first Street Food Bouquet, Creative Food Trends has expanded in terms of choices – choices that range from the usual to those that come from left field.
So there are Chocolates Bouquet, Native Food Bouquet, Beer Bouquet, Money Bouquet, and the Napkin Bouquet. That’s right. A bouquet made right out of sanitary napkins.
Prices can vary, of course, depending on the type of arrangement and products involved. But some can be had for as low as P450.
Now, Creative Food Trends is slowly growing thanks to positive word-of-mouth.
For this Valentine’s Day alone, Kaye has received orders from 100 customers.
Not bad. Not bad for a business that started with only one customer, and has its roots as a school project.
Thanks to Kaye’s persistence, perseverance, and the ability to think out of the box.
And yep. Thank God for lazy groupmates.